
If you don’t immediately recognise the name of Thomas Kinkade, then chances are you’ll recognise his work. He’s famous for painting a kind of pre-industrial utopia, all cobblestones, pristine cottage gardens and picturesque landscapes which in truth feel as far away from ordinary life for most people – if not further away – than many of his bleakest dystopian contemporaries. It’s Kinkade himself who opens Art for Everybody (2023), first narrating proceedings as a teenager living in hopes of making it as an artist, but one who “doesn’t want to end up like Van Gogh”. On first examination, it certainly looks as though he would be safe from that fate, but given some of the later inclusions in the film, it also rings a prescient note. Roll on twenty-seven years, and Kinkade has the market in the palm of his hand: at the peak of his success, his paintings hung in around one in every twenty American homes. What could possibly go wrong?
Kinkade features heavily in this film about his life and career: although his most successful decades of commercial work came just prior to the internet age, he nonetheless lived through the era of home cinema, multi-channel TV – and shopping channels, which is really significant in his history. As an example: Kinkade’s wedding was filmed; later, still at his wedding, he was being interviewed. It’s the kind of possibility for scrutiny which no doubt allowed him to present what other commentators refer to as his ‘performance art’, but also adds tremendous personal pressure; even Van Gogh was spared the constant scrutiny of the camera and the newsreel. Early on in the film, we’re made aware that there was always another side to Kinkade, the self-styled ‘painter of light’ – but it was locked away, ;literally locked away, in a vault. Locked away in a vault: there’s even something slightly twee about the otherwise dark symbolism of a locked room in a light and airy family home. It seems that Kinkade’s career, and his art, was always pulling against the kitsch and the prettified.
However, before we get to that side of him, there’s a detailed history of his career – from his limited edition print runs to the establishment of his brand (the ‘painter of light’ became the Painter of Light™); from the collectible plates – which is where I had a slightly uncanny moment of recognition – to the people’s galleries he opened in America’s malls; finally, we look at the intensely lucrative relationship which Kinkade had with the-then brand-new QVC. His was a hugely lucrative empire, with a reach way beyond any other jobbing artists of the Nineties. Whether or not this style of art is for you personally is swept aside, to a degree, by the film’s inclusion of other Kinkade works, kept from public sight until after his death. He was actually incredibly experimental, taking on everything from Impressionism to what looks almost like Symbolism. Thomas Kinkade could paint. But he had a brand to consider, and not only did he keep his other work hidden, but he used a variety of other brush names, too. At this point in the film, it really feels like his phenomenal rise was going to be accompanied by an equally tremendous crash – and so it is.
In trying to pinpoint where things went wrong, the film spends some time on the shifting art movements of the Eighties and early Nineties; Kinkade was selling his prints (mugs, plates, toys and soft furnishings) at around the same time that Tracey Emin’s ‘My Bed’ was basking in notoriety – and adulation from the art world. The critics who speak during Art for Everybody are not, broadly, on side with the purchasing public; several of them admit that, even at his height, they weren’t aware of Kinkade’s work. But Kinkade was willing to engage with the art world, calling them out for their own predilections, which now feels like an Icarus-like decision which opened him up to new levels of pressure and scrutiny. It also speaks to his pride, and perhaps he underestimated the heft and power of the art establishment, which means underestimating cultural capital in its most literal sense. For all that, one if his daughters says, “I still don’t know what happened”. Kinkade’s star started to fall. The market shifted. Tastes began to change. Anxiety and stress led him to drink (gallingly, he had never been a drinker before middle age) and, via his addiction, the anecdotes and memories – from people close to him otherwise providing a sense of a warm, hopeful man – become exasperating and upsetting, as anyone who has lived with a drinker or drank themselves will appreciate. Probably given the fact that his siblings, wife and children are so involved here, the film doesn’t linger on the unedifying. Nonetheless, it’s a sad fall from grace.
Given all of this, and based on the progression of the film as a whole, you get the sense of a yearned-for fantasy world in Kinkade’s chocolate box art: we’re led to consider that he painted this way so extensively because it represented some kind of wish fulfilment. But it was lucrative, too, and once art, self and cash form a relationship, then the situation becomes complex. Aspects of Kinkade’s persona – the one we see the most, that is – is remote, rehearsed; often, it’s the captured video footage around takes which reveals how pernicious ‘the brand’ had become for family life. Given this, it’s positive that director Miranda Yousef ends on a more consolidatory note, and that we see enough of Kinkade’s incredibly varied talents to see past the Painter of Light tragic arc.
Art for Everyone has equally interesting things to say about Kinkade’s audience, and beyond that, the popularity of his art. The critics point out that his art, from one perspective, is a reactionary, unrealistic and even whitewashed vision of America. People. however, loved it – so do these people have a duty to only love what critics declare is ‘good’? Why shouldn’t people feel safe and even cossetted by the art they hang in their own homes?
This question isn’t decisively answered and nor does it need to be. If the documentary has one flaw, it’s in the sheer number of threads which it could have followed at length; there are so many ideas in here to consider and to unpack. As it stands, this is a sensitive, well-rounded film which looks not just at art, but at the precarious nature of business and its relationship with that art. Thomas Kinkade, in many respects, encapsulates that connection.
Art for Everybody (2023) will be on theatrical release from March 24th 2025.