Now, far be it for us to make assumptions about the kinds of folks who visit this website, but it doesn’t seem like too much of a leap to imagine that some of you might like to imbibe a cool beer as you watch your movies, be these brand new movies or the stone cold classics. So it’s therefore quite likely that you might like to know about a new beer which celebrates the one, the only Bruce Campbell and his role as Ash Williams – in particular, Ash’s attempts to thwart the Deadites once and for all in 1992’s Army of Darkness.
The resulting beer – which goes by the name of Juice Campbell vs The Army of Dankness (do you see what they did there?) has been developed and prepared by Brew York, a relatively young brewery which has so far invoked a fair few of the brewers’ pop culture interests to help shape their beers, so naturally, a love of all things Evil Dead has in due course led to this hard-hitting, resinous New England IPA, which comes in at a weighty 7.1% ABV. More than strong enough to make you feel like a primitive screwhead…
Juice Campbell vs The Army of Dankness is due for release on the 7th February at the Brew York premises on Walmgate, York, kicking off at 7pm. For a tenner, you get a chance to try a can of the beer, listen to a Meet the Brewer talk where the guys behind the brew get to talk about the ideas behind the beer, and a cool poster too. Oh, and there’s a screening of Army of Darkness to enjoy, quote, and basically enjoy as you enjoy a drink. Dryanuary is over; it’s time to get back on it, and this is a superb beer to see you on your way.
For more information on this, check out the event over at brewyork.co.uk. Not able to get to York for the event itself? Well, that’s a crying shame, but now that the brewery are able to deliver their beers around the UK, perhaps you can get a few in anyhow. Hail to the King!